Swift Research

MAKING SENSE OF SCENTS
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at Swift Research
CLTS, IHUTS, IHVS
MARKET RESEARCH
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TO SUIT YOUR NEEDS
WE ARE EXPERTS IN
FRAGRANCE TESTING
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PERSONAL CARE RESEARCH
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IS OUR THING

Looking for an independent market research agency? Contact us today

+44 (0)1937 543600

Boutique & Bespoke: We are a dedicated, passionate and friendly team of researchers and technical specialists, all under one roof.

Partnerships

Our success is based on building long term partnerships with our clients, understanding what they need and finding the best way to provide it. Then delivering.

Tailored

We tailor our approach, understanding that researching different products or services requires a whole host of methodologies and techniques.

In-house

We manage and undertake all elements of our projects directly, using our staff, our expertise and our facilities. As a result we keep costs, quality and timeframes closely in check.

Pick & Mix: Developed through over 30 years of working with global and national FMCG and service organisations, we can offer the full array of qualitative and quantitative approaches.

Full service or field & tab

Some clients work with us for our flexible approach to field & tab projects and many more commission us on a full service basis. All our projects are underpinned by real expertise and longevity of experience.

Facilities

It's fairly unique for an agency of our size to have their own in-house telephone research centre and internally managed field force these days, but at Swift we have purposefully retained these services to ensure we are in control.

An extension of your team

We develop close relationships, often becoming an extension of internal teams. We're proud to have worked with several of our blue chip FMCG clients for over 20 years and others for 10+. We believe this says so much about our services, our team and our passion.

Let's talk!

Give us a call to chat through your research requirements.

+44 (0)1937 543600

Fragrance Research

We are proud to be at the forefront of fragrance testing in this category, using our bespoke laundry lab for preparation and storage of all materials to comply with test protocol standards.

The recently remodelled sensory laundry lab has 19 washing machines and 12 dryers, allowing laundry preparation for "sniff testing" onsite and across the UK.

This invaluable resource allows FMCG and fragrance manufacturers to test a range of fragrances in neat, damp and dry formats, supported by full project management from our laundry team experts.

Bespoke solutions to suit your individual requirements

+44 (0)1937 543600

Our Work

Latest Blog Posts

08Aug

How product experience builds mental availability

The strongest marketing does not invent meaning from scratch - it amplifies something tangible already present in the product experience.

Some marketing drifts so far away from the product, the category, or even the brand's lived experience that it stops building meaningful associations. It may still be creative, it may still be noticeable, but if it does not reinforce what is distinctive and true about the product. It does little to strengthen mental availability.
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09Jul

Maximum Difference Scaling: How to imitate real world concessions during product testing

When it comes to product testing and sensory research, understanding customer preferences needs to evolve beyond simple appeal and purchase intent scales. Manufacturers need to know which features or products resonate most with their target market to make informed decisions.

One effective technique for gaining these insights is Maximum Difference Scaling, referred to as MaxDiff.
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What Clients Say

Calling Swift for a project is - besides usually a pleasurable thing – also a reassurance of getting things done!

They're very pragmatic and hands-on. Always trying to make things work, which regularly leads to creative solutions. And always the extra (s)mile.

Clearly, they take pride in their testing facilities – and rightfully so! In the many years I have worked with Swift, I have seen the great investments made to facilitate our business needs.

The laundry room is excellent. Try finding a research agency with that many machines AND the service level we need!

Looking forward to continued collaboration.

Roel van Dijk, Consumer Insights ManagerInternational Flavors and Fragrances

Thorough, efficient and professional team who immediately understood the brief. Throughout the project, the team were extremely responsive and maintained regular contact. The focus groups were expertly managed and facilitated the final results were presented back within a week. Will continue to use Swift for future activity

Claire RaynerLindam

Swift is one of Symrise's key research partners. The services they provide have always delivered high quality data, thanks to their overall responsiveness, great facilities and the flexibility of their fieldwork.

Being able to adapt to our project needs has been a real point of difference. They are always proactive and committed to our objectives, accommodating all our requirements to gain invaluable consumer insights for our business. Swift has also incorporated our own research protocols when needed. The confidentiality, trust and co-responsibility within each project are good examples of the valued relationship that has developed between our two companies.

Patricia Arnostti, Regional Director - Consumer & Market InsightsSymrise AG

I have been working with Swift Research for the past two years and found them extremely helpful and flexible in terms of our research needs. Their communication is excellent and their knowledge of our business means the results are always insightful.

Danielle JaunceyCalor

Firmenich has worked with Swift for over 5 years for all our research projects related to home and personal care products.

Swift demonstrate compliance and enthusiasm whenever we introduce new technologies and novelties (such as VR), change protocols and methods.

Our new internal data management tool requires direct data entry from consumers. Swift embraced and managed from pilot to full implementation in all UK central location tests, many held in their sensory facilities.

Introducing this tool reduced costs, which Swift leveraged in budgets for our benefit. The team always replies very quickly to enquiries and quality control is very reassuring.

Mette Schleiss, Director - Global Consumer InsightsFirmenich SA