Privacy Policy

Swift Research Ltd. are an independent market research agency collecting and processing data for the purpose of genuine market research. Swift Research Ltd. are a member of the UK Market Research Society ( and as such will never try to sell you anything.

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

Swift Research Ltd. are registered in England No. 3151774.

Registered office: Swift Research Ltd., Concept House, Sandbeck Way, Wetherby, LS22 7DN, UK.

The Policy

Policy last updated: 11th May 2018.

The policy is set out into two sections:

For members of Swift Insight, this policy should be read in conjunction with the Swift Insight Privacy Policy.

Changes to this policy

We may revise or update this policy from time to time to reflect changes in Our activities or for other purposes. If we do so, we will post the updated policy on our website. Please revisit this policy each time you consider giving personal information.


For queries relating to privacy, GDPR or data protection, please contact our Data Protection Officer by email at or by phone at +44 (0)1937 543600.

Swift Research Privacy Policy – Participating in Surveys

This section of the privacy policy applies to participants completing Swift Research surveys. For the privacy policy relating to use of the Swift Research website, click here.

What information will Swift Research collect about you?

When participating in our surveys you may be asked about your views, opinions, behaviours and demographics for the basis of genuine market research.

How will we use this information about you?

The data we collect will only ever be used for genuine market research purposes. We will never try to sell you anything and will not use your data for marketing purposes unless prior consent has been obtained from you.

Unless otherwise stated within a project’s informed consent, your data will only be used in an anonymised and aggregated format.

How have we obtained your information?

Swift Insight is an online research community owned and managed by Swift Research Ltd. By joining Swift Insight, you have consented to your personal information being held on file to be used for research purposes by Swift Research Ltd. and agreed to both the Swift Insight Privacy Policy and Swift Research Privacy Policy.

There are occasions where a client, or a third-party may have provided your information to us for the purpose of conducting market research. Prior to any personal data being passed to us, we always ensure the source is GDPR compliant.

What are the legal bases we use for processing your information?

The GDPR requires Swift Research Ltd. to rely on one or more lawful bases to use your personal information. We consider the bases listed below to be relevant:

  • Where you have provided your consent for us to use your personal information in a certain way (e.g. you have signed up as a Swift Insight member to participate in surveys).
  • Where necessary so that we can comply with a legal obligation to which we are subject (e.g. where we are obliged to share your personal information with regulatory bodies which govern our work and services).
  • Where there is a legitimate interest in us doing so if it is reasonably necessary to achieve our or others’ legitimate interests (as long as that processing is fair, balanced and does not unduly impact your rights).
  • Where the processing is necessary for us to perform a task in the public interest or for our official functions, and the task or function has a clear basis in law.
How information is stored and processed

Personal information collected by Swift Research will be stored securely and processed in the UK by Swift Research.

Your personal data will not leave the UK unless your implicit consent is provided during a specific project.

How we protect your information

Swift Research are concerned with protecting your privacy and data.

When participating in our online surveys, the information transferred is encrypted using secure socket layer technology (SSL).

We aim to ensure that there are appropriate physical, technical and managerial controls in place to protect your personal details; for example our surveys are always encrypted and our network is protected and routinely monitored. Within Swift Research only those trained in handling data securely will have access to your information.

Despite all of our precautions however, no data transmission over the internet can be guaranteed to be 100% secure. So, whilst we strive to protect your personal information, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention that you do so at your own risk.

How we share your information

We may use selected agents to process your information on our behalf, such as courier companies to deliver test products to you and software providers to host our database and send SMS. Such third parties will be authorised to see and use your information but only to fulfil their contractual obligations to us and will not be permitted to use it for any other purpose. We retain full responsibility for how your personal information may be used by such agents.

Swift Research Ltd. will never share your personal details with any third party for any other purpose unless prior consent has been given by you.

Information collected within surveys will only ever be passed to clients in an anonymised and aggregated format unless otherwise stated within the consent for participation within the survey.

Data retention

We only retain the personal data collected from a participant for as long as is necessary.

Our data retention policies are based on the relevance of keeping your data as well as business requirements in addition to fulfilling our legal obligations.


By participating in surveys or studies run by Swift Research, you are consenting to Swift Research Ltd. storing and processing your personal data as described in the above privacy policy.

You may withdraw your consent or request access to the data we hold on you at any time by emailing or contact us via our website (

Swift Research Privacy Policy – Using our Website

This section of the privacy policy applies to users of the Swift Research website ( For the privacy policy relating to participants completing Swift Research surveys, click here.


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What information do we collect from users of this website?

We may collect, store and use the following kinds of personal data from users of this website:

  • information about your computer and about your visits to and use of this website, such as your IP address, geographical location, browser type, referral source, length of visit and number of page views
  • information that you provide to us when you contact us using the online form
  • information that you provide to us when you apply for a job via our website
What do we do with the information collected?

We may use your personal information to:

  • improve your browsing experience by personalising the website
  • collect anonymised data of how visitors use our website for statistical purposes
  • deal with enquiries and complaints made by you via our website