Our Focus

Fragrance and Sensory Research

Fragrance and Sensory Research

Swift Research is an expert in fragrance research and this category continues to be our biggest growth area across the business.

We work very closely with some of the top international fragrance houses including IFF, Symrise and Takasago, as well as major FMCG clients such as Unilever and Procter & Gamble to test fragrances across a wide range of categories – from fine fragrance to toilet fresheners (which have even been tested by royalty).

Fragrance Research

Fragrance Research

Recent innovations and brand extensions in laundry products all rely on suitable fragrances for consumer repeat purchase. We are proud to be at the forefront of fragrance testing in this category, using our bespoke laundry lab for preparation and storage of all materials to comply with test protocol standards.

The recently remodelled sensory laundry lab has 10 washing machines and 3 dryers, allowing laundry preparation for "sniff testing" onsite and across the UK.

This invaluable resource allows FMCG and fragrance manufacturers to test a range of fragrances in neat, damp and dry formats, supported by full project management from our laundry team experts.

Fragrance Research Preparation in our Laundry Lab

Sensory Research

Through Swift Insight, we have recruited our very own expert sensory panel. This panel consists of members of the public in the local area who visit our in-house sensory lab and participate in research.

All members are tested for acuity and descriptive capabilities and regularly convene at our Wetherby offices for sensory training and sniff testing. To read more about our sensory research panel, visit our Panel's page.

Personal Care Research

Sensory Research in our Personal Care Booths

As part of an ongoing programme of investment, Swift Research has created a brand new facility for research into the personal care market. Four new wet rooms are each fitted with shower, pull-down seat, sink area, shaving mirror, extractor fan, one-way mirror and cameras with pan, tilt and zoom. One wet room includes a water meter. Each has a wall-mounted screen and computer directly outside to allow respondents to give immediate feedback on their product experience.

Wet Room Designed Specifically for Personal Care Research

The viewing room includes viewing windows into the individual wet rooms, which allows first hand observation of consumer behaviour with a range of products and concepts. Through using this facility, FMCG clients benefit from an acceleration of the product development process with expert support from Swift as a full service research agency. Our expertise and new facilities give FMCG clients the best possible chance of success.

For more information on how our fragrance, sensory or personal care research can help you and your business, please call 01937 543600 to speak with one of our researchers, contact us online or visit our Innervisions website.


Market Research into Personal Care Products Viewing Facililty with one-way Mirrors Personal Care Market Research